First they own the lot with the building facade (pictured).  The steel beams holding up the facade is truly unique.  But most of all what it offers is a great place to plop your butt down, drink beer, and watch people go by.  We did that Saturday night for about 2 hours.  Thoroughly entertaining!  If you go to Beale Street plan to spend some time just watching the people, and the spot along the wall in front of Silky's can't be beat.